Campaign Website


Creating a comprehensive plan for your campaign website is crucial for ensuring a smooth development process and effective communication of your message. Below is a structured checklist that outlines the content and features needed for your website, as well as steps to prepare this content for your webmaster. This will facilitate a quick and efficient build of your site.

Campaign Website Content Checklist:

  1. About Page with Biography:
  • Write a detailed biography focusing on your background, qualifications, and motivations for running.
  • Highlight your vision and what sets you apart from other candidates.
  1. Positions Page:
  • Prepare clear and concise statements on your positions regarding key issues.
  • Consider categorizing these by topic for easier navigation.
  1. Events Page with Calendar Function:
  • Compile a list of upcoming campaign events including dates, times, locations, and descriptions.
  • Ensure the calendar is easily updateable to add or modify events.
  1. Online Donation Link:
  • Decide whether to use Anedot, WinRed, or another platform for donations.
  • Work with the platform to integrate the donation link or button on your website.
  1. Social Media Integration:
  • Ensure all your campaign’s social media accounts are set up and active.
  • Include social media follow and share buttons on your site to increase engagement.
  1. Photo Gallery:
  • Select high-quality photos for your website, including professional headshots, campaign events, and other relevant images.
  • Ensure you have the rights to use these photos.
  1. Campaign Logo:
  • Provide a high-resolution version of your campaign logo in various formats (e.g., PNG, JPEG).
  1. Downloadable Materials:
  • Create digital versions of your palm cards and postcards for download.
  • Include a PDF version for easy printing by supporters.
  1. Share Function:
  • Implement a feature allowing visitors to easily share your website or specific content on their social media pages.
  • Consider including pre-written “share” messages to promote consistent messaging.
  1. Content Management System (CMS) Access:
    • Ensure you have access to the CMS for easy updates to the website without needing technical assistance for every change.

Additional Considerations:

  • Website Design and Usability:
    Ensure the website design is visually appealing, aligns with your campaign’s branding, and is easy to navigate on both desktop and mobile devices.
  • SEO and Analytics:
    Plan for search engine optimization (SEO) to increase your website’s visibility. Implement analytics to track visitor behavior and campaign engagement.
  • Security Measures:
    Work with your webmaster to implement security measures, including SSL certificates, to protect visitor data and donations.
  • Testing:
    Before launching, thoroughly test the website for usability, load times, and responsiveness across different devices and browsers.


Once you have prepared all the content and made necessary decisions as outlined in the checklist, you should:

  1. Organize all content and materials in a structured format (e.g., a shared drive or folder) for easy access by your webmaster.
  2. Schedule a meeting with your webmaster to discuss the website structure, design preferences, and functionality requirements.
  3. Provide the webmaster with access to all necessary accounts and materials.
  4. Establish a timeline for the website development, including milestones for reviewing and testing the site.
  5. Regularly communicate with your webmaster throughout the development process to ensure the website aligns with your campaign’s goals and timeline.

Downloadable PDF Version:

Lastly, consider converting this checklist and your prepared content into a PDF document for easy sharing with your team and webmaster. This can help keep everyone aligned and ensure all necessary components are included in the website development process.


The campaign website creation plan has been organized into an Excel spreadsheet and visualized in a Gantt chart, covering the entire process over an 8-week timeline, from the initial preparation of content to the launch and promotion of the website. This includes time allocated for testing, user acceptance testing (UAT), and training on how to make updates to the website.

  • Excel Spreadsheet: The detailed plan, including tasks and their respective start and finish dates, is available for download: Campaign_Website_Plan.xlsx.
  • Gantt Chart: The Gantt chart visualizes the timeline and duration of each task involved in the website creation process. You can view and download the Gantt chart here: .

This structured approach, with a clear timeline and defined tasks, is designed to streamline the website development process, minimize the risk of scope creep, and ensure a timely and successful launch of your campaign website. ‚Äč

Empower your campaign’s digital presence by meticulously planning and providing comprehensive content for your website. From detailed biographies that showcase your unique vision, to clear positions on key issues, and engaging event calendars. Integrate essential tools like online donation links and social media to connect and expand your reach. Remember, a well-prepared campaign website is not just about aesthetics but a reflection of your commitment to transparency, engagement, and accessibility to your supporters. Let’s build a platform that not only informs but also inspires action.

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